Ogilvy & Mather has done on behalf of IBM setting up a giant screen interactive multi touch 96 by 144 inches at JFK airport in New York.
Technological effort in size which brings together in one touch screen video, sound, interactivity and the techniques of "call to action".
The SmarterCity (smarter city) aims to educate passersby to changes in society that IBM will bring to society in the areas of health, education, economic development and the management of energy.
This touch screen makes you wonder who we will be present at the airport until 24 September 2010, an excuse for a little trip to New York? Certainly!
Image Source: Ogilvy
